Guest Post: Cannabis Networking 101 with The Canna Consortium

Why is Growing Your Business Through Real Connections So Important?


Establishing and growing a brand for your company can make or break your success in the cannabis industry. Having real, reliable connections is essential for insider industry knowledge and a helping hand through the network you can trust.


If you have heard the saying, “your network is your net worth” then you understand the importance of networking, but will still take some gems from these business networking tips for cannabis professionals. Whether you are newly entering the cannabis industry or are an industry veteran looking to brush up on cannabis networking 101 to launch a new brand. Rest assured this post will have something helpful for you!

The legal cannabis industry is one of the fastest-growing industries in the world, so it is important to use some gut discernment and a lot of face time in building your network of trusted associates, mentors, and friends. Sadly, there are more horror stories than happy conclusions with business relationships turning sour in the cannabis industry. That is why it is important to have regular check-ins with your peers and colleagues through industry-specific networking events, trade shows. Including the occasional coffee, lunch, or happy hour.

Do hit up industry trade shows, don’t dismiss events in your local cannabis community

Depending on how long you have worked in the cannabis industry, you may recognize or have attended national industry events like MJBizCon and CannaCon. National, regional, and local industry trade shows are a fantastic way to meet new clients, people from different markets, and target specific brands. Along with suppliers and individuals that could serve as potential resources for your company.

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